These decisions are aided by national symbols such as a flag, a national anthem, and currency. Continent and even global-scale decisions regarding fiscal policies are complicated, slow, and hard to relate to for any country. In March 2018, a German and Dutch artist put out a call for proposals to rebrand the European Union, asking, “How can the European Union be valued by its citizens and be recognized as a force for good, rather than as a faceless bureaucracy?” Creating a cohesive brand which accounts for the multiple cultures encapsulated by the EU allows space for individuals across nation-states for individuals and to develop a European identity.īy nature of the responsibilities assigned to the EU, citizens do not interact on a regular basis with the most important decisions the EU makes. European Union flags outside the Commission
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